One Click Inventory

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What is One-Click Inventory?

One-Click Inventory is the ability of a website to present multiple categories of items on the same page at a single click. Although additional clicks may change the visitor's main focus from one product to another, the surrounding areas on each page must always present all categories of items at every click. - B.R. Rogers, Chief Software Architect, Rogee.com

As marketing experts, we know that the products that we put in front of customers are most likely the products that customers will buy. The products you advertise over and over and over are the products that will likely get the most sales.

Have you ever gone to a store to purchase a particular product, but then got totally distracted by another similar product that was "in your face," maybe right at the store entrance or somewhere prominent? That's the power of one-click at work.

If you are a web retailer, your site's main objective is to have customers constantly see products that they can click on and patronize your business. However, if you have a large products base or have to deal with OEM compliancy limitations, then you are faced with a dilemma.

»» A Retailer's Dilemma

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